Product management
English for Marketing
Pre-Intermediate/Intermediate
Unit 4 Product
The Unit includes 3 lessons + Revise & Check:
- Product development
- Design thinking
- Design sprints
- Revise & Check
This Unit focuses on the process of ideation, the stages of product development and one of the most popular and effective frameworks — design thinking. The purpose of design thinking is to solve complex problems. The student will get a chance to find out the difference between design thinking and design sprints, and apply this knowledge during the Unit.
These lessons are available in three modes of learning:
- Student only
- Teacher-Student
- Blended learning (flipped classroom): the first 2 lessons are taken as a self-study and the last one with a teacher.
English for Marketing
Pre-Intermediate/Intermediate
Unit 5 Product Lifecycle
The Unit includes 3 lessons + Revise & Check:
- Product lifecycle
- PLC management
- How progress affects the PLC
- Revise & Check
In this Unit, the student will learn about product life cycle (PLC) stages, marketing strategies that affect these stages and product lifecycle management (PLM). Together with the student, you will look into the past and future of technology and innovation and the consequences they bring up to the product lifecycle.
These lessons are available in three modes of learning:
- Student only
- Teacher-Student
- Blended learning (flipped classroom): the first 2 lessons are taken as a self-study and the last one with a teacher.
New Business
Intermediate
Unit 4 Product Positioning
The Unit includes 2 lessons, 2 case study lessons and a choice of 2 Revise & Check lessons, depending on the skill the student would like to focus on:
- Customer needs
- Market research
- Case study: presenting a product
- Case study: selling an idea, Nielsen
- Revise & Check: Speaking
- Revise & Check: Writing
Grammar: Passive Voice, Past Simple and Present Perfect
Functional language use: analyzing a graph, describing changes, giving an overview, welcoming audience, outlining a presentation, expressing arguments
In this Unit, you will deal with launching a new product, conducting a user experience interview, market research and presenting the product concept to stakeholders. The student will learn how to describe products, graphs, write a report, and then will apply knowledge in the case study (lesson 3) to structure and deliver a presentation. At the end of the Unit, the student will try to support arguments and sell an idea in the real-life business case of global data analytics company Nielsen.